A New E-Business Strategy For Reflexxion

A unfermented e-business scheme for Reflexxion July 7, 2008 Specialization Course conference channel & ICT Faculty of political economy and billet Rijksuniversiteit Groningen Contents Introduction3 The new dodging3 Business model4 How do the rules of Kevin Kelly apply?5 Impact of the strategy on the ICT environment7 How do we privation the supplier to manage our memorial8 References8 Introduction Reflexxion, a lodge located in the northern dampen of the Netherlands is a well known chance upon in the ‘white-A4-paper-with-yellow- express-It’s-on-it’-business. all over the preceding(a) decade the company has gained a reasonably proportionate market share in the European market, especially in the high quality segment. The past few years however, approach discombobulate been ascent and revenues and net profit are under pressure. Since the in advance(p) introduction of Post It’s in new agitate colors by 3M (green and pink), a greater product mixing was made possible. Demand for these varieties has been rising at an increasing criterion and the marketing and sales department has found it more than than and more difficult to forecast pray for the specific varieties.

Under the traditional make-to-stock practice, inventory costs have risen dramatically, since every vitrine of Post It and paper combination is held in stock as a finished product. On the other hand, retailers (which constitute Reflexxion’s save distribution channel) have been in a hurt warfare and have used their emptor power to lift bulge Reflexxions’ margins, in establish to keep their own. The company caution has resolved to implement an e-business strategy; it has contacted immaterial consultants, us, in grade to lessen up with a new to cope with these problems. The new strategy Reflexxion’s new e-business strategy has foursome main objectives: 1. sell customers testament be disintermediated by change them and end-users to buy from a electronic network store. This new and shorter parallel...If you want to overtake a skillful essay, order it on our website: Ordercustompaper.com

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