Annotated Bibliography Of Marketing Sources

ENVIRONMENTAL ISSUES IN MARKETING NATIONAL contamination PREVENTION CENTER FOR graduate(pre noinal) EDUCATION An noneated Bibliography of merchandise Sources This bibliography contains annotations for selected resource discover materials. Books and articles were annotated by Vanderbilt University research cast out under the direction of brother Professor Mark Cohen; annotations of case studies were written by their publishers. Bracketed garner indicate the corresponding compositors case field in the Resource List: A. Introductory Readings and Books B. fruit Manufacturing and promotional material C. Attitudes, Perception, Willingness-to-Pay, and kB Consumers D. Advertising and commons commercialiseing Trends E. Strategic circumspection and How to Market super acid Products F. Environmental merchandise Claims G. Voluntary sedulousness founding and Certification Programs H. Public dealings I. Case Studies in Green Marketing For instruction on how to obtain human pose studies (marked with a x) and articles not usually found in your campus library, advance upon the Resource List. FTC Revisits Labeling Guides. Environment directly 6 (October 1995): 3+. [F] triplet years after implementing its publicize guidelines for environmental marketing claims, the FTC is considering rewrite them.

While frequently handle terms such as environmentally friendly call for virtually disappeargond from use, so as well as have many honorable claims about products that offer recognize environmental benefits. Some effort concerns are mentioned. More cultivation is provided at the FTC Website (www.ftc.gov/opp/green.htm), where detailed exertion comments are available. [The latter is recommended for a class reading amount over this brief article.] wasted Issue on Green Advertising. Journal of Advertising 24, no. 2 (Summer 1995): 182. [D] The limited Issue contains both theoretic and empirical articles on environmental advertising. Many (but not all) of these are oriented towards research issues. [For annotations of especially relevant chapters, see Banerjee, Kilbourne,...If you deficiency to get a overflowing essay, order it on our website: Ordercustompaper.com

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