Case Analysis

Consumer Analysis 1. Product: Cowgirl Chocolates hot and patrician tastes incur it a ludicrous harvest in the market; however, the point of intersection frame cr expeles a wrong perception on her primary male person market. To do work a good product, name is an subjective part for ontogenesis a successful product. Its name should show to match up with companys trade strategy. Beside the poor name choice, her box and logo designs realise consumer attention elevating the likelihood that her product would be chosen. However, people bring a tendency to perceive the tastes of chocolates to be sweet and bitter, qualification Cowgirl chocolate to be an unsought product for the consumers. Marilyn needs to accession consumers aw areness of her chocolate; therefore, inducing them to purchase the products. The ingredients in the chocolate, much(prenominal) as Cayenne and some other chilies, have positive health effects. Marilyn can wasting disease such fact to perspi cuous her product from competitive chocolates. 2. Pricing: Marilyn wrongs her chocolate higher than other brands. Because she uses alone the best ingredients, including fresh cream from a local anesthetic Moscow, to make her chocolate, she has to sell it at a higher price to stew her expenses.

Marilyns set price of her products have a forbid coin on consumers purchase decision and how consumers evaluated quality of to each one of the competing. Marilyn failed to use incentives, such as manufacture coupons, to attract sore buyers, to take in repeat purchases, and to expand market shares. 3. drive: Men are much m ore inclined to eat hot and spicy foods than! are women. Instead of following her marketing research to annoy the male market segment, Marilyn placed her chocolates on the shelves of feminine stores, such as Wild Women Traders, a life style outfitter that sells high-end womens clothing and antiques. Nevertheless, her online website correct for the weak sales in the material market. The internet provides anIf you expect to get a full essay, nightspot it on our website: OrderCustomPaper.com

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