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Report on Marketing Strategies of Shaoxing Rice Wine in China pupil name: eric Student ID: Tutors name: launching date: Word count: heavyset This report first canvass the development of sieve boozing labor in China, accordingly it discussed the rice drink industry in the capital trade, conterminous it carried out the SWOT psychoanalysis of Shaoxing rice fuddle-colo inflamed, finally it explored the 4Ps grocerying strategies of Shaoxing rice booze. d superstar the analysis, it has been found that the Shaoxing rice wine has a huge market potential. In terms of marketing strategies, it should focus on the high gear price market, the northern market and rural market, and it should make efforts on brand as well. dining table of Contents Summary2 1 Introduction4 2 Differential advantages / belligerent edges4 2.1 Comparison of volatility4 2.2 Comparison of valuation4 2.3 psychoanalysis of favorableness and growth capability5 3 SWOT analy sis5 3.1 Strengths5 3.2 Weaknesses6 3.3 Opport unit of measurementies6 3.4 Threats7 4 4Ps marketing strategies7 4.1 Product7 4.2 Price8 4.3 Place9 4.4 forward motion10 5 Conclusion11 References11 1. Introduction The rapid development of rice wine industry has become an chief(prenominal) folk of alcoholic beverages.

along with the industrial policy instruction of positive development of rice wine, nutrition and wellness-c ar consumer attitudes are deeply rooted, and ancient rice wine industry has renew vitality. In 2002, rice wine fruit exceeded 1.4 one thousand thousand tons, in 2005, rice wine pro duction exceeded 2 million tons, and in 2006! , there was a discovery in the history of 2.2 million tons (Robroad.com, 2010). Rice wine has been able to compete with health wine and foreign wine. From the consumers perspective, it becomes the fourth-largest category besides white wine, beer and red wine. Shaoxing Rice Wine aggroup Ltd. in China is one of the 520 key enterprises and it is the chairman unit of Chinese rice wine Industry Association branch. Its...If you compliments to get a encompassing essay, order it on our website: OrderCustomPaper.com

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