Brand Positioning Hublot

Introduction to Hublot: Hublot is a highlife wrist-watch manufacturer base in Nyon, Switzerland. It was founded in 1980 by Carlo Croco. Though Hublot is considered an infant brand in terms of existence, its swift ascent to the zenith of luxury wrist-watches has prompted many horologe aficionados to cast it the title of The watch of European Royalty (Bernard project Co., 2012). It is before long a subsidiary of LVMH (Louis Vuitton-Moet Hennessey), the French based air Ho social occasion. The Swiss luxury wrist-watch market is ripe with competitor and the chief(prenominal) competitors for Hublot are Rolex, Breitling, Patek Phillippe and Ulysse Nardin. Although these brands have been in trade for a rattling long time, the marketing strategies implemented by Jean-Claude Biver, Chairman of the blur along for Hublot, Hublot now has a firm grasp on the luxury wrist-watch market with sales in 2008 being in overmuch of CHF 250 million. The target audience of Hublot are b oyish entrepreneurs of age(p) 25-45 who would earlier purchase their own prestige timepiece and their future(a) than use their fathers watch. Hublot recognised this demographic and started stigmatisation Hublot wrist-watches with Premiership footballers or billionaire sponsors.

Hublot has managed to strike partnership deals with big industry label such as construction 1, UEFA Euro 2008 and Euro 2012, FIFA World Cup 2014, Manchester coupled Football Club, Ajax Amsterdam Football Club and Miami Heat (A U.S.A based hoops team). The product catalogue boasts of custom made timepieces for Formula 1 teams such as Ferrari and f ootball clubs viz. Manchester get together ! and Ajax. Their ambassadors intromit the likes of Diego Maradona and Usain slapdash, especially for whom, they launched recently the King Power: Usain Bolt model. With sports stars being aged 20-40, they prove ideal ambassadors to sport Hublot wrist-watches and this in playing period sets up an immediate appeal for young customers. It is assumed that though the buyer will be influenced by the ambassador...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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