Marketing Of Honda Motorcycles In The USA

Marketing of Honda bikes in the USA The American Honda Motor jointure was established as a subsidiary by Honda in 1959. During the 1960s the type of motorcycles brought by Americans underwent a major change. Motorcycle registrations accession by over 800,000 in five years from 1960. In the early 60s the major competitors were Haley - Davidson of U.S.A, BSA, Triumph and Norton of the UK and Motto - Guzzi of Italy. Harley-Davidson had the stupendousst market representation role with sales in 1959 totalling a6.6 million dollars.

Many of the motorcycles produced were large and broad and this led to the image of the motorcycle rider as organism one who wore a leather jacket and went prohibited to subject trouble. The Boston Consulting Group ( BCG ) identify was initiated by the British establishment to study the decline in British motorcycle companies slightly the world, especially in the USA where sales had dropped from 49% in 1959 to 9% in 1973. The two key factors the report place was the mark...If you want to get a full essay, regularize it on our website: OrderCustomPaper.com

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