International Marketing

Ericsson union merges with Sony to provide Sony Ericsson brisk phonesThe objective of this article is to assortment light on the conjugation of Telecommunication Company liftd Ericsson , and its fusion with Japanese Electronics product Company c solelyed Sony . The article initiatory gives the command background about both the companies and later on tells the write up behind the mergers between two companies and on that point product called Sony EricssonHistory of the CompaniesEricsson : It is a Swedish confederation that deals in telecom products . The companies established its name as telecommunication Exchange Company , later on started to produce automated devices related telecommunication . In other(a) 1990 s , Ericsson clear-cut to execute their own erratic phones handsets and had a gigantic merchandise share . Before developing mobile phones , Ericsson is considered as pioneers in serving broadband connection finished the shit cables . They produce large amount of wireless locomotive room- base instruments . Ericsson has develop sort of advance version of mobile sets based on GSM , CDMA , WCDMA , rim etc technologySony : Sony , which is a Japanese community , is a giant in Electronics industry . They slang wide setting of electronic products specially related to Media and Entertainment equipments such(prenominal) as Televisions , Walkmans Cameras etcSony EricssonIn late 90 s , the demand of mobiles started increasing globally . twain these companies with their background decided to make mobile handsets Ericsson was in the market was almost a decade .

But later on they suffers a losses because of the monopoly created by Nokia and there was too frequently investment in IT sector globally , that started to saturation In 2001 , Sony and Ericsson decided to suck merger and introduced a new company called Sony Ericsson , which will manufacture mobile phone handsets . Both the companies had represent amount of shares in Sony Ericsson . The advantage Sony Ericsson got was that Sony had a huge consumer market and Ericsson was well-established name in telecommunication technology sector . So Sony Ericsson came up hefty quality features and high backhand technology . As short as they came in the market , they got huge profits and at one time Sony Ericsson is one of the beardown(prenominal) market leaders with fifth mobile phone producing company . Their main competitors are Nokia , Samsung , Seimens and MotorolaSony Ericsson has very developed handsets based on the 3G technology They are compatible with GSM , CDMA , WCDMA , HSDPA and all current technologies . They have come up new features in mobile phones such still and video camera , with Sony s Cybershot technology . They also introduced the euphony phones , which had Walkman in it . They have very nigh range of organizer in the market BibliographySony Ericsson . Sony Ericsson History [accessed on 30 January 2008]...If you emergency to get a full essay, set it on our website: OrderCustomPaper.com

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