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Participative Marketing for Local tuner set, Chapter 4 Marketing finished program dodging: section 1 Home  >   contents  >   Previous    Next  |  Sitemap  |  depend | If you already attain a radio brand, you probably create a market strategy already, even if its implicit. tho it whitethorn be confused or contradictory. By dragging your marketing strategy - and the assumptions it embodies - into the light of day, everybody place examine it more clearly, and maybe even mitigate it. A marketing strategy for a radio seat leave answer these questions: 1. What are we difficult to do with this radio space?     (And how will we know if weve succeeded?) 2. What miscellanea of mountain are we arduous to reach? 3. What do we ask them to think about this localise? In radio forethought jargon, those questions are referred to as station objectives, tar thread audience, and positioning. Those are questions that either(prenominal) radio s tation might ask. nonwithstanding a connection radio station can go beyond those, adding questions such(prenominal) as... 4. How can this station strengthen this residential area? 5. How can we improve the give modes of the people we serve? 6. How can we build a community of listeners, dowery them by encouraging them to communicate with each other, and not except listening to this station?

These are serious questions. If you live in a rich country, perhaps they seem overblown. Radio is such a minor part of peoples lives, some broadcasters say. How can our station possibly improve the community in any wa y? How can we hope to do more than entertain! . But in developing countries, where radio is expensive, a station will have to justify itself in terms of its social value. For example, in southern Africa where AIDS is rife, a vital role for radio is in social marketing: getting people to counterchange their behaviour, for the interest of community health. In those countries, the success of radio is deliberate not in terms of audience numbers, or gold raised, only by changes in life expectancy. Even in...If you inadequacy to get a full essay, order it on our website: OrderCustomPaper.com

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