Etude House Essay Example for Free

Etude House Essay Introduction Etude House is a Korean cosmetic brand with a particular focus on fun makeup products offers creative and unique products characterized by sensational colours and the up-to-date trends. The brand was founded in 1966 and incorporated by Amore Pacific in 1990. Etude’s name was inspired by Polish Composer Frederic Chopin’s Studies for the piano. Their mission is to beautify young women through lovely products and friendly counseling, therefore, their products are more targeted towards the youth market. Etude House Singapore, had its grand opening in Singapore in June 2009. In recent years, the Korean wave, namely Hallyu, has entered and became rather popular here in Singapore, and Etude house itself being a Korean brand, uses Korean pop stars to market their products, attracting the masses of Hallyu fans. The company utilises on the few factors of Microenvironmental forces and Macroenvironmental forces and uses them to market their products to the market in Singapore. I will be looking into the few forces they are using to do so. Macroenvironmental Forces The macroenvironment consists of larger societal forces that affect the microenvironment. Two of the potential forces that affects the marketing of Etude House would be the market’s Cultural and Demographic forces. Cultural http://www.blackwellreference.com/public/tocnode?id=g9781405131995_yr2012_chunk_g978140513199516_ss5-1 Korean pop culture does not have any religion or race attached to it, therefore, it appeals to most of the Singapore market’s secondary beliefs. Korean Pop culture, or Hallyu, has made its way into Singapore and became rather popular over the past 3 years. Young adults are influenced by Korean culture through Korean dramas and music. With reference to the above source, it cites that the strong Korean culture has made its way through the world, including Singapore, with its blockbuster movies, television programmes, its fashion as well as its music. Therefore, with these influence, Singapore becomes a potential location to market Etude house’s products, using the influence of Korean pop stars like the boy band Shinee, and Sandara Park from the popular girl band 2ne1, attracting the masses of young female adults mainly, to purchase their cosmetics. http://blog.korea.net/?p=10610 The above source describes how the Korean stars look so natural and beautiful onscreen and links it to the usage of products from Etude House, this way, they are able to influence their target market on trying out their products so they can look beautiful and natural too. Demographic As Etude House’s main target audience are female young adults, Singapore would deem to be a good location to market themselves. As the demographics of Singapore suggests, from http://www.indexmundi.com/singapore/demographics_profile.html, there is a large percentage of population aged 15 – 64, and out of these, more than half of them are females. This statistic greatly suits the target market of Etude House, therefore they are able to more effectively market their products to the needs of our population demographics. Microenvironmental Forces The Microenvironment consists of the actors and forces outside the marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. One of the forces that affects Etude House greatly is the customers. Customers Since Etude house originates from Korea and it has branched out into many parts of the world, including Singapore, it greatly relies on the consumer

Sleep :: Biology Essays Research Papers

Sleep Sleep is my favorite thing in life. My first waking thought is usually "when will I be able to sleep again?" But why do I love to sleep? What goes on behind my closed eyelids and what does sleep do for me? As early as 350 BC, Aristotle pondered the state of sleep: "With regard to sleep and waking, we must consider what they are: whether they are peculiar to soul or to body, or common to both." Researchers are still engaged in investigating the complexities of sleep. To answers these questions, I turned to the Internet for help. After an exhausting search, weeding through web pages designed for the average insomniac looking for a quick fix to his/her troubles, and technical research papers discussing the specifics of neurobiological functions, I found some helpful writings. What is known is that sleep is founded on patterns of bodily functions and brain activity. While we are asleep, our brains exhibit distinct and separate stages of activity. This paper will discuss the basic pattern s and stages of sleep within humans and the functions of each stage. This introduction to sleep will serve as the basis for further research later in the semester. Sleep follows distinct patterns throughout the day. Circadian rhythms are daily cycles of biological activity which mediate many of our metabolic functions. Blood pressure, heart rate, body temperature and hormonal secretions ebb and flow throughout the day in a cyclic pattern, often referred to as the "biological clock". These rhythms are controlled by the superchaismatic nucleus region of the hypothalamus, which relies on both internal timing mechanisms within specific neurons as well as outside influences to set this clock. The biological clock is kept running by "zeitbergers", that is, any input to the brain such as daylight, the smell of food, or temperature change. Sleep cycles follow our circadian rhythms. It has been found that the natural hormone melatonin plays a large part in mediating sleep. As darkness falls, enzymes in the brain stimulate the release of melatonin from the pineal gland in the brain. Melatonin induces sleep by influencing the superchiasmatic nucleus. The release of melatonin is halted when daylight arrives, and we experience wakefulness. Other mediators such as seratonin, prolactin and prostaglandin have also been linked to the sleep cycle, but their exact role is unclear. Upon falling asleep, the brain and body go through five stages of sleep in one sleep cycle.

Superman

Dale Neumann March 10, 2013 ENC1101-16 Division or Analysis Essay During the Great Depression, America has faced many challenges which shook its very foundations. Out of pure creativeness Jerry Siegel and Joe Shuster created Superman A. K. A. Clark Kent, a superhero who was a sole survivor of the planet Krypton. Furthermore Clark Kent grew up with normal parents who found him during a meteor shower. As he grew older, his body started to experience superhuman strengths which lead to him defending the world from criminals.As a cultural phenomenon superman influenced the world with his heroism and all American attitude which created a sense of good in a world of misfortune and struggle. To begin with, Superman’s role in society is to defend the world from criminals and hide his identity by working at the daily planet. As Clark Kent, he falls in love with Lana Lang but she is in love with Superman. No matter how much he wants to tell her the truth about him being the infamous supe rhero, he wont jeopardize his identity for the greater good of mankind.However superman is always battling villains and is saving any citizen that are in need of rescue, no matter how hard it is . To conclude, superman’s true calling in life is to live normal and marry the woman of his dreams, but with the unnatural powers he possesses he feels obligated to protect the world instead. In addition, superman faces many obstacles and his greatest adversary is Lex Luthor. The famous villain is the only person who can defeat superman and has access to the deadly radiation called kryptonite, which can kill him in minutes.Another obstacle he faces is the vow to not kill any human again, so defeating enemy’s is that much harder. In summary, superman’s biggest obstacle in saving the planet is defeating Lex Luthor and not killing anybody no matter how hard it is. Finally, in the last episode Superman was able to accomplish his true calling and confess his love to the woman of his dreams. Superman’s true calling was to protect the World from danger, a vow he made after killing three enemy’s from his native planet kryptonite.Also he finally confessed his love to Lana Lang, something he always wanted to do since child hood. In conclusion, Superman was a symbolic figure who inspired millions, during the Great Depression. In addition, Superman gave hope to our society that there is good in this world and evil doesn’t always prevail. In the end, superman lived out his fairytale ending by confessing his love to Lana Lang and defeating his arch rival Lex Luthor, an American tale that has been repeated in so many different ways through out history.

My Emotions From Reading The Glass Castle - Free Essay Example

Sample details Pages: 2 Words: 519 Downloads: 6 Date added: 2019/06/10 Category Literature Essay Level High school Tags: The Glass Castle Essay Did you like this example? The memoir The Glass Castle by Jeannette Wallrs was published in 2005. The Glass Castle is an attention grabbing story of Jeannette Walls childhood. This book is a Teen and an Adult book to read.The book is full of vulgar language, drama, and many horrific tragedies.Through all theyve been through most of the children came out successful except of the parents they still didnt become successful they basically just followed their kids wherever they went.The Wallrs children came a long way from where they were from the beginning when they were children. The Glass Castle novel is mainly about Jeannette Walls parents is unable to hold a steady job, so Jeanettes family were constantly running from bill collectors, living very filthy, unsafe living conditions, and also moving from home to home never knowing when and where their next meal will come from. Jeannetters life when she was a kid was atrocious because when she was three years old she was cooking herself some hotdogs on the hot oven top and her clothes had caught fire and so she was rushed to the hospital.The memoir begins with Jeannette being in New York and is riding in a Taxi on her way to a party and she is looking out of the window and she spots her mom looting through the trash, Jeannette immediately panics and goes back home. She is worried about her professional life that someone will see them two together, but on a emotional level that it is her mother and she is in big New york cold and homeless. Don’t waste time! Our writers will create an original "My Emotions From Reading The Glass Castle" essay for you Create order In the Memoir The Glass Castle I feel like the author repeatedly proves over and over again that Jeannette hold no bad feelings towards her parents and the disastrous childhood she had to overcome during their neglect. No matter how many times Jeannetters parents would betray,frustrate,or belittle her she always finds a way to think it was always out of love. Also, another thing that feel that the author did right is describing what kind of parents they really are especially when they squander money on themselves instead of really seeing what to do with the money like not leaving their kids at home with no food or warm clothing. In The Glass Castle what I didnt like is the Parentrs not getting their priorities straight and cant get a job, so they all have to keep running from bill collectors and moving place to place. Another thing I dont like about the novel is the parents just neglecting their kids especially the mom for example when Jeannette had told her that a pervert had snuck into her room and was touching all on her the mom didnt even panic or anything she still left the window up. In the novel it shows that the dad may get drunk a lot and go crazy but when it came to someone hurting his kid she would protect them. When Rex hurt about the man coming into Jeannetters room he panicked and went hunting for them all that night and a couple of more nights.